Palmer's
A household name for nearly 175 years, Palmer’s is one of America’s first and most iconic skincare brands. Palmer’s partnered with Driver to modernize and scale their D-2-C business through a best-in-class Shopify Plus storefront. Redesigned to prioritize product discovery and seamless, high-velocity conversion, we migrated Palmer’s from a legacy platform to a fast, performant new digital flagship. With its legendary Cocoa Butter Formula and products sold in over 100 countries, our engagement also included eight additional international expansion stores as part of a broader global initiative.
Industry:
Services:
- Web Design
- User Experience (UX) Design
- Shopify Plus Migration
- Email Design
- Digital Strategy
- Internationalization
Partners:
- Shopify
- Klaviyo
- Bazaar Voice
Mobile First
We designed a mobile-first shopping journey that blends education, storytelling, and commerce. By highlighting hero ingredients, reinforcing brand philosophy, and showcasing collections with bold visuals and clear CTAs, the experience builds trust while driving product discovery and purchase.
Authenticity That Drives Sales
We built a product detail page blending conversion-focused design with authentic social proof. By integrating UGC, shoppable galleries, and real reviews alongside bold imagery and clear CTAs, the PDP boosts trust, drives product discovery, and increases AOV—turning everyday shoppers into loyal brand advocates.
Tailored Email Templates
We strategically developed an email suite that combined authentic storytelling with performance-driven design. By showcasing UGC alongside bold product imagery and clear CTAs, both campaigns and automated flows were designed to drive higher click-through rates and conversions while reinforcing the brand’s heritage and trust.
Discover more & shop smarter
This dynamic homepage slider engages and guides shoppers towards Palmer’s tried and true products. Used as an interactive merchandising tool, it not only keeps the experience fresh and intuitive but also drives measurable growth by increasing click-through, average order value, and long-term customer loyalty.
